June 22nd 2007
What makes your sporting events an “attraction?”
Every where I turned in Orlando last week, I read the word “attraction” on billboards and signs as well as in newspapers, magazine and brochures.
Every theme parks, theaters and even the restaurants seem to be an “attraction.”
People were there to see, experience and engage in as many of the “attractions” as Orlando offered, and there were plenty everywhere we turned.
I couldn’t help but think about sporting events and how minor league baseball has a tradition for entertaining fans with its many “attractions” at games, and how most sports teams – college and professional sports – really are not know as “attractions.”
There’s no question sports could learn some new strategies on how to transform “games” into “attractions.”
The next time you go to an amusement park, whether you work in sports or another profession, think about how you could improve your business – and most importantly, your customer’s experience – if you incorporated the strategies Disney and other theme parks have created and perfected with engaging and entertaining its customers.
Ron Goch, The Telios Group
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