Ron Goch
The Telios Group
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L.L. Bean to Create Outdoors Attraction

June 18th 2007

When I first read reports that L.L. Bean was getting into the amusement park business, I must admit I was more than slightly skeptical of the idea. However, I tried to remain slightly open minded until I read about the details of the strategy, which you can read here.
 

Once you read, though, you will see the strategy is well conceived and just may be a successful strategy for the highly successful mail-order retailer.
 
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Ron Goch,
The Telios Group
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