Ron Goch
The Telios Group
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Doubletree Says “Welcome” With Cookie

October 24th 2006

I checked into a Doubletree recently and soon after receiving my key and directions to the elevator, the receptionist handed me an envelope with a warm chocolate chip cookie.
 

For those of you who have stayed at a Doubletree hotel, you know this experience first-hand. The cookies are thick, warm and the chocolate chips melt when you sink your teeth into them.
 

As I took my second bite into the cookie, I read the writing on the envelope which said: “Why a cookie? Simple. Cookies are warm, personal and inviting. Much like our hotels and the staff here that serves you. So, many years ago we decided to start giving our guests fresh-baked cookies at check-in, as a symbol of our unique kind of hospitality and commitment to comfort. In other words, we think cookies are the perfect way for us to say, “Welcome.”
 

I like it and think it’s a great way to say “Welcome.”
 

How do you and your business say “Welcome” to your clients or guests? Is it warm, personal and inviting like the Doubletree’s cookies?
 

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Ron Goch, The Telios Group
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