Ron Goch
The Telios Group
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Doubletree Says “Welcome” With Cookie

October 24th 2006

I checked into a Doubletree recently and soon after receiving my key and directions to the elevator, the receptionist handed me an envelope with a warm chocolate chip cookie.

For those of you who have stayed at a Doubletree hotel, you know this experience first-hand. The cookies are thick, warm and the chocolate chips melt when you sink your teeth into them.

As I took my second bite into the cookie, I read the writing on the envelope which said: “Why a cookie? Simple. Cookies are warm, personal and inviting. Much like our hotels and the staff here that serves you. So, many years ago we decided to start giving our guests fresh-baked cookies at check-in, as a symbol of our unique kind of hospitality and commitment to comfort. In other words, we think cookies are the perfect way for us to say, “Welcome.”

I like it and think it’s a great way to say “Welcome.”

How do you and your business say “Welcome” to your clients or guests? Is it warm, personal and inviting like the Doubletree’s cookies?

Ron Goch, The Telios Group
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