Ron Goch
The Telios Group
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The Golden Gate Bridge Sponsorship
August 27th 2007
I read a story in The New York Times about a committee that met to discuss the possibility of seeking sponsorship for the financially strapped Golden Gate Bridge, and I think it is a creative and great strategy to preserve the bridge.
A sponsorship consultant hired for the project said the sponsorship would be tastefully done, and the sponsorship would be “understated.” (more…)
Vonage Dials In To WNBA Finals
September 1st 2006
The WNBA, which is celebrating its 10-year anniversary, scored an extension of its sponsorship with Vonage, who becomes the first presenting sponsor of the WNBA Finals.
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Ron Goch, The Telios Group
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