The Telios Group Blog » Differentiation

Ron Goch
The Telios Group
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Wyndham Subscribes to Business Unusual

August 3rd 2006

In yesterday’s blog post, I challenged our readers to try business unusual versus the same old business usual.

The Wyndham is doing business in an unusual way and different than other hotels. Not only is the Wyndham offering complimentary high speed internet access to its guests, it’s offering complimentary long distance calls. No, not local calls – complimentary long distance calls.

Now that’s business unusual.

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Ron Goch, The Telios Group
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How About Business Unusual versus?

August 2nd 2006

I’ve often heard the phrase, as I’m sure you have as well, “business as usual.”

Hey, how are you doing? Oh, it’s just “business as usual.”

How about if we tried: “business unusual?”

Why not think and play outside the box? Why not be innovative and creative? Why be usual when you can be unusual? Why be like everyone else, look like everyone else, when your business has the opportunity to stand out from everyone else.

Give it a shot – business unusual.