Ron Goch
The Telios Group
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The Super Bowl Is Top Brand
February 2nd 2007
According to Forbes, the Super Bowl is the most valuable brand. When I read the story and how Forbes calculated the brand value, it was clear how the Super Bowl came out on top.
I was surprised to see, however, the Rose Bowl ranked No. 5, the Kentucky Derby No. 8 and the NBA Finals ranked No. 10. Many friends have shared with me their Kentucky Derby experiences and the two-minute race must really be something to be ranked ahead of the World Series and NBA Finals. (more…)