Ron Goch
The Telios Group
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Are $1 Concession Items Hockey’s Ticket?

March 27th 2007

I was reading through a series of promotions a hockey team is hosting this season, and the $1 hot dogs and $1 French fries offered for a Friday Family Night are attractive offers to get a family interested in attending a hockey game.

What I found interesting, though, is the hockey team didn’t offer a family ticket special, only the $1 concession items.  I’m curious if the $1 concession items – keep in mind families need to purchase expensive soft drinks in souvenir cups! – are enough to persuade families to attend a hockey game…especially those first time attendees.

I wouldn’t think so, but that’s just my opinion.  Maybe people weigh out the cost of the game with the cost of eating out and decide to check out a hockey game as a result of the savings on hot dogs and French fries.

I’m still not convinced the first-time hockey attendees will be persuaded to attend a hockey game with their family because a team is offering $1 hot dogs and $1 French fries, and the first-time attendees – those who have never attended a hockey game or who have considered, but for whatever reason have chosen not to attend – are the fans hockey teams need to persuade if they’re going to grow its fan base.

Ron Goch,
The Telios Group
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