Ron Goch
The Telios Group
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“No” Doesn’t Mean “No”

August 11th 2006

Mark Bozzini once said, “’No’ never means ‘No.’ It just means ‘Not now.’”

My kids often use Mark’s definition of “No,” except they think it means “maybe.”

There are also some very successful sales people who have the same definition of “No,” and as a result, have been very successful sales professionals.

So, if you work in sales, remember Bozzini and my kid’s definition of “no,” – “No never means No.” It may not mean “Yes,” but it may mean “Not now.”


Ron Goch, The Telios Group 

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